It-bag for summer 2020: LV Pont 9

Louis Vuitton launches the LV Pont 9, a new leather bag that exudes both a modern allure and a timeless sensibility. The LV Pont 9 shoulder bag is Louis Vuitton’s latest embodiment of effortless Parisian chic, as well as a symbol of its ongoing commitment to exquisite craftsmanship. Perfect for both everyday and special occasions, this new design takes its name from Paris’ Pont Neuf, the oldest and most celebrated bridge that sits near Louis Vuitton’s headquarters in Paris.

The bag’s refined, rounded design is brought to life in smooth, lightly padded calfskin and finishes with the exclusive Louis Vuitton Circle, a 1930s archive logo reinterpreted by Nicolas Ghesquière, the House’s Artistic Director of Women’s Collections, and used on both the bag’s flap – as a closure – and strap. The interior, in sleek and colourful leather, features a smart design with two compartments and two practical pockets. Contemporary, yet instantly classic, and superbly crafted, the LV Pont 9 shoulder bag is an enchanting addition to Louis Vuitton’s 150-year tradition of innovative leather goods. The LV Pont 9 bag is available in an understated and elegant Noir, a delicate Crème, a deep sunset-like Summer Gold, a feminine and vibrant Rose Dahlia, and a soft and dreamy Bleu Orage.