What will Milan fashion week 2020/21 be like

From July 14 to 17, Milan Fashion Week will be happening in a new digital format. This event intended to unite Italian fashion designers and promote their messages across virtual platforms. The week, postponed from MFW’s traditional spot mid-June, is open to menswear and womenswear designers who wish to present both pre- and main season collections. It is expected that some will show resort 2021 while a few menswear designers might have men’s spring 2021 lines ready.

During the shows Camera della Moda will use its website and its social media platforms to broadcast the message of Italian fashion around the world. Each designer will be allocated from 1 to 15 minutes. The president of the Camera della Moda, Carlo Capasa, said that most of those collections in July, they will be small collections because the time is limited and also because all the factories are closed. The decision to have the first one in July, he continues, was to help designers large and small have a crucial sales period before the September shows.